
Lydia Tabbron, Digital Sustainability Lead, shares how designing digital services with sustainability at their heart can lead to solutions that are more efficient, more cost-effective, and better for users.
Defra’s Mobile Voice and Data Services (MVDS) team recently won the 2025 Defra Sustainability Award for their work on the roll out of eSIM technology across Defra Group. But the real value was in demonstrating how digital transformation can reduce environmental impacts whilst delivering better value for money.
Digital technology touches every aspect of government operations, from frontline services to back-office systems, so it’s essential that our technological choices support our environmental goals.
In 2022, Defra's mobile estate relied on over 34,000 physical SIM cards - a legacy approach that was both environmentally costly and technically limiting. The Mobile Voice and Data Services (MVDS) team, saw an opportunity to reimagine this entirely.
Working with BT, we developed a groundbreaking telecoms contract that replaced physical SIMs with digital eSIM technology. The goal wasn’t just to upgrade our hardware, but to embed sustainability into every aspect of the procurement process.
A model for government-wide transformation
The transition avoided 99% of carbon emissions associated with physical SIM cards and is expected to deliver £6.16 million in cost savings over five years. User satisfaction rates following the migration process were high at 82%, with 84% rating communications as excellent or good.
The impact extends far beyond Defra's own operations, other government departments are using the initiative as a blueprint when developing their own digital strategies and the project supports key government strategies including the 25 Year Environment Plan and the Greening Government ICT Strategy, and contributes to UN Sustainable Development Goals.
Setting the standard for sustainable procurement
What makes this project particularly significant is how sustainability was woven throughout, from project conception to the contract terms. We increased the sustainability and social value weighting to 15% and established 24 specific, measurable, and enforceable sustainability KPIs, embedding environmental commitments into operations.
These commitments included partnering with BT to recycle legacy SIMs and ensuring mobile networks are powered by renewable energy. The team have been talking to senior leaders across government, showcasing how sustainability delivers cost and efficiency savings alongside carbon reduction.
What we’ve learned
This work demonstrates something crucial about our approach to digital transformation. Environmental sustainability isn't a constraint on innovation, it's a driver of it. When we design digital services with sustainability at their heart, we often find solutions that are more efficient, more cost-effective, and better for users.
As government continues to digitalise services and operations, the MVDS project shows how we can ensure this transformation supports our broader environmental commitments.
Building on our success
Although it was great to have our efforts recognised in the Defra Awards 2025, our work isn’t done yet. We are pursuing other industry recognised awards to raise awareness of the cross-cutting benefits we have experienced with the hope of inspiring other public sector organisations. We are also developing a joint Net Zero action plan with BT that includes mandatory environmental training for all contract staff.
2 comments
Comment by James posted on
This is excellent work... - but why is the e-waste of the phone hardware not even mentioned? A SIM card is a tiny piece of plastic and components compared to the phones themselves, and yet recycling the waste created when a phone is replaced is not even mentioned - it is so far beyond comprehension that it doesn't broach the horizon of what is possible.
But if the government with its massive purchasing power made a stipulation in its contracts that it would only purchase phones that were 10% recyclable, increasing by 5% per year - for example - it would have a massive effect on the market.
Ewaste from the global north is routinely shipped to the global south where any metal is sattempted to be recycled from it by the poorest workers in horrific conditions - and yet we never even mention the circular economy as it applies to the actual hardware thatg these SIMs are used in?
Comment by Lydia Tabbron posted on
Hi James, thanks for your support! We agree and recognise that ewaste is a huge problem right now and supporting the circular economy is the key to address this issue. This project was to procure a new mobile, voice and data supplier which allowed us to move to eSIM (therefore the devices themselves was out of remit(. However, Defra's newly announced contract with Atos and Circular Computing sees us move to 90% refurbished devices over the 5 year contract https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcircularcomputing.com%2Fnews%2Fatos-partners-selected-by-defra%2F&data=05%7C02%7CLydia.Tabbron%40defra.gov.uk%7C3a98d7be63184001ac6c08ddef7c6a6d%7C770a245002274c6290c74e38537f1102%7C0%7C0%7C638930039818968012%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=hhEoHqUL97%2Fb2P8w49y1bqhBCBgB%2FDQOMzIiuXdVBX0%3D&reserved=0. This will significantly reduce our ewaste by keeping devices in circulation. We will be posting more about this soon! Further to this, we are also seeking to set new mandatory standards for recycled content in government devices through the Government Buying Standards. These are currently open for feedback and I encourage you to attend the Hardware webinar and submit your comments via the survey https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fcollections%2Fsustainable-procurement-the-government-buying-standards-gbs&data=05%7C02%7CLydia.Tabbron%40defra.gov.uk%7C3a98d7be63184001ac6c08ddef7c6a6d%7C770a245002274c6290c74e38537f1102%7C0%7C0%7C638930039818998842%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=8JPvq7gCjkeN%2BMEKLnkshfW%2FMDwzzqgbOR%2BHwd2SECM%3D&reserved=0. Additionally, the circular economy and our ambitions to support it will be set out in the upcoming Government Digital Sustainability Strategy and well as the forthcoming Circular Economy Strategy (which now also includes electrical and electronic waste) https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fnews%2Freed-pledges-to-end-throwaway-society-working-with-business-to-slash-waste-boost-growth-and-clean-up-britain&data=05%7C02%7CLydia.Tabbron%40defra.gov.uk%7C3a98d7be63184001ac6c08ddef7c6a6d%7C770a245002274c6290c74e38537f1102%7C0%7C0%7C638930039819015796%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=wsAnLKS2VuwSFtTRRl89P28%2F0ibICVoo0ZH%2BlcaRJ7c%3D&reserved=0. The Government Digital Sustainability Strategy seeks to take into consideration the recommendations from our GDSA Circular Economy working group https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fassets.publishing.service.gov.uk%2Fmedia%2F684aa1f81c8d5c94e201ab63%2FBarriers_to_Circularity_Recommendations_Paper.pdf&data=05%7C02%7CLydia.Tabbron%40defra.gov.uk%7C3a98d7be63184001ac6c08ddef7c6a6d%7C770a245002274c6290c74e38537f1102%7C0%7C0%7C638930039819030675%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=1mDFCi2f0j40JklLp%2F5BdTGxmO7fTqFlJHM4qskk3gE%3D&reserved=0